Blue Barn
Specialist channel marketing advisory for B2B tech vendors across UK and EMEA. Covers partner strategy, analytics, content, and experience through the proprietary ACE Framework.
About
Blue Barn Consulting is a UK and EMEA-focused channel marketing advisory practice serving B2B technology vendors in cybersecurity, AI, telecoms, and fintech. Built on the proprietary ACE Framework covering Analytics, Content, Experience, and an Execution Engine, the practice provides senior partner marketing capability as a fractional or embedded resource for vendors who need strategic depth without a full-time hire. Clients are typically vendors whose partner programmes are structurally sound but underperforming due to gaps in marketing infrastructure, attribution, or partner-facing content. Work spans from programme health diagnostics through to content production and partner experience redesign.
Operating Regions
EuropeGlobal
Tags
StrategyConsulting
Features
Fractional Channel Marketing LeadershipEmbedded senior partner marketing capability for vendors who need strategic and operational expertise without a full-time hire. Active across cybersecurity, AI, telecoms, and fintech clients in UK and EMEA.
ACE Framework WorkshopsStructured engagements helping marketing and partnerships teams build or redesign their partner marketing model across the four ACE pillars: Analytics, Content, Experience, and Execution Engine.
Partner Analytics and Programme HealthAssessment of partner data, programme performance, and structural health, followed by actionable recommendations on where the programme is working and where it is not.
Partner Content StrategyGo-to-market content built specifically for channel and co-sell motions, including partner-facing assets, joint messaging frameworks, and sales enablement material designed for how partners actually sell.
Partner Experience RedesignAudit and rebuild of how partners engage with a vendor's programme, covering portal experience, communication flows, onboarding journeys, and the touchpoints that determine whether partners stay active.
